BHA tagline is "for the one life we have". Do Dorset Humanists need a tagline or catchphrase? If so, what should it be?
from THE BRIGHTS' SEPTEMBER BULLETIN -- 2007 August 31
http://www.the-brights.net/
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ANNOUNCING THE NEW TAGLINE
Seventy-six Brights emailed Brights Central with their ideas for suggested catchphrases to succinctly represent The Brights' Net's mission. We now have our official tagline! It is: ELEVATING THE NATURALISTIC WORLDVIEW, a motto submitted by Robert R. (California, USA). This phrase quickly rose to the top of the heap as it satisfied a multiplicity of BC's screening criteria.
It is positive / It is short. / It presents no trademark problems / It distinctly emphasizes what the Brights' endeavor is all about / It contains no reference to religion / It meshes well with the three aims of the movement / The "ing" form (elevating) represents action!
Brights Central has already added the phrase ELEVATING THE NATURALISTIC WORLDVIEW to accompany the icon on its email signature line. We would ask Brights to please memorize the short slogan and consider varied ways of incorporating it within communications regarding the movement.
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